Ethics in a downturn
Talking to ordinary consumers about ethical issues is in Cadbury’s DNA. Two hundred years ago, the Cadbury family set out to market hot chocolate as an alternative to alcohol, priced within the reach...
View ArticleEarly recovery in UK food and berverages to boost M&A
69% of senior executives at UK-based food and beverage producers expect M&A activity to increase in the next 12 months, according to a report due to be released next week by Grant Thornton UK LLP...
View ArticleClik here to view.
Assessing the influence of shape and sound symbolism on the consumer’s...
The new rounded Cadbury’s Dairy Milk chocolate bar has got many consumers agitated because they say it tastes sweeter than the original more rectangular bar. But the company says that the formulation...
View ArticleClik here to view.
Own label products closing in on branded items
Almost half of UK consumers (48%) said they would never forsake Coca-Cola for an own brand equivalent. That’s according to research conducted by Instantly, the largest provider of audiences and...
View ArticleClik here to view.
Minister unwraps new production line at Cadbury factory
The UK Business Secretary Sajid Javid visited the home of Cadbury in Birmingham to open a new state-of-the-art production line at its chocolate factory today. The new facility has been installed as...
View Article
